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Three Things to Consider for Website Translation and Localization
When translating a website, translators are commissioned to replicate the same amount of content in other languages, creating a mirror image of the source language website. While this guarantees that...
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Screen Translation
Screen translation is a relatively new branch of translation that developed rather dynamically. The phenomenon is confirmed by an increasing number of conferences, courses and workshops on the topic,...
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Game QA and Localisation Conference
Last year, for the very first time, a conference was held, focusing on some of the challenges of the Gaming industry–quality assurance (QA) and localization. This year’s conference ran from June 24th...
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Five Localization Tips for Bengali Translators
Localization, or language localization, is the process of adapting a product description that has already been written in other languages and focusing it for a specific audience. The goal is to make a...
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Kinship Pronouns in Vietnamese and Norwegian
Both Vietnamese and Norwegian use pronouns to replace nouns or noun phrases. Even though there are a few pronouns in Vietnamese that can be used in a general sense (such as bạn for‘you’), most...
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Where Transcreation Ends and Localization Begins
It’s tough enough to distinguish translation from transcreation. But what about separating transcreation from localization? That’s a more difficult distinction, because there are certainly areas of...
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Four Tips on Translating Advanced HTML
In a previous blog post, I briefly wrote about translating HTML code. In this post, I’d like talk more in depth about the subject. Here are some more advanced points to consider when it comes to...
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Preparing Your Website for Translation – Part 2
In the first post in this series, we listed a few ways to incorporate translation into your content layout and media asset creation, starting during the earliest stages of your web development. By...
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To Build a Global Marketing Plan, Think Globally, Connect Locally
There is no such thing as a global market. Why, then, does everyone talk so much about global marketing? The answer, in a nutshell, is that while there is no single global market, there is a world full...
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5 International Online Marketing Best Practices
International online marketing strategies vary across business models, but the basics remain the same. From search engine optimization to content marketing, accessing a global audience requires solid...
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Want to Increase Mobile App Engagement? Make Sure You’re Translating Maps and...
As a marketer, localizing and translating your content based on consumer mobile usage can have a huge effect on your overall content strategy. As reported by MobiForge, Keynote/Adobe conducted research...
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Mobile Marketing Strategies and Coupon Campaigns
Coupons have come a long way since they first appeared in 1887 as a marketing initiative by Coca-Cola. They have gone from infiltrating most paper publications to flourishing online via email...
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Mobile Coupon Marketing Strategies 101
Coupons have come a long way since they first appeared in 1887 as a marketing initiative by Coca-Cola. They have gone from infiltrating most paper publications to flourishing online via email...
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Why All the Hottest Brands Are Translating Apps
Your app already has global distribution—users worldwide can find it, download it, and review it. However, is your application global-ready? Has it been properly translated and localized by experts?...
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Best Practices for Translating App Content
What are the best practices for translating app content? If you have a mobile app, you will need to translate it at some point to reach a wider audience. Research shows that 12 languages account for 80...
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Why Leading Businesses Translate Apps
When planning an international rollout for your business, one area that is often overlooked is app translation. However, this component is just as crucial for new market penetration as website...
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Secrets of the Best Global Apps
How do you design the best global apps? There’s no easy road between development and worldwide success, but the work demands attention. The financial services application market alone will be worth...
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Get More App Downloads with Localization
Trying to build your global brand but not sure how to reach audiences both quickly and effectively? The answer may be app localization. There is evidence suggesting the key to reaching more consumers...
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Improve App Store Ranking with Translation
If you’re looking for ways to improve app store ranking, app localization plays an important role in effectively reaching global audiences. While each of the major app stores is truly a global...
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Will Myntra’s Mobile E-Commerce Experiment Pay Off?
Indian e-commerce company, Myntra, will shut its website on May 1 and go completely mobile, with its app as its only platform. Along with its parent company and India’s leading e-retailer, Flipkart,...
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